Pimsleur | Language Learning

Colors

• #181D45Brand Dark Navy · Brand logo text · Tagline text · Primary button text
• #1B3CF0Cobalt Blue · Secondary button background fill · Brand logo accent mark
• #FFFFFFPure White · Primary action button background fill · Text link color
• #0D0E14Deep Shadow Overlay · Bottom vignette gradient overlay behind buttons

Type

• Brand TitleAvenir · 80px · 700 · #181D45
• TaglineAvenir · 44px · 500 · #181D45
• Primary Button LabelAvenir · 38px · 600 · #181D45
• Secondary Button LabelAvenir · 38px · 600 · #FFFFFF
• Text LinkAvenir · 36px · 500 · #FFFFFF

Elements

• Logo Graphic · image

  Centered horizontally near the top edge, ~120px below status bar · Dual teardrop shapes forming an overlapping circular icon in shades of cobalt blue

• Try a Free Lesson Button · button

  Full width with side margins (~120px), height ~110px, stacked above Sign In button · Solid white pill shape with centered dark navy text

• Sign In Button · button

  Full width with side margins (~120px), height ~110px, 30px below top CTA · Vibrant cobalt blue fill pill shape with centered white text

• Create an Account Link · link

  Centered horizontally, ~40px below the Sign In button · Underlined white text string

Layout

Full-bleed background photograph of people laughing, overlaid by a top brand section over an off-white upper haze, and a dark shadow vignette at the base framing stacked CTA actions.

Notes

Font displays geometric rounded sans-serif features characteristic of Avenir Next or Montserrat.